Craft Beer Drinkers By Age And Gender
Introduction
Craft beer has become a popular drink among beer enthusiasts in recent years. It is known for its unique flavor, quality ingredients, and brewing process. Craft beer is also associated with a strong sense of community among its drinkers. As the popularity of craft beer grows, it is interesting to explore the demographics of its drinkers.
Age Groups
The age group that most commonly drinks craft beer is 21-34 years old. This group represents 44% of all craft beer drinkers. The next most popular age group is 35-44 years old, representing 24% of all craft beer drinkers. The age group of 45-54 years old is the third most popular, representing 14% of all craft beer drinkers. The age group of 55+ years old is the least likely to drink craft beer, representing only 9% of all craft beer drinkers.
Gender
Craft beer is more popular among males than females. 68% of craft beer drinkers are male, while only 32% are female. However, the number of female craft beer drinkers is growing steadily. In 2014, only 22% of craft beer drinkers were female.
Education
Craft beer is more popular among individuals with higher levels of education. 51% of craft beer drinkers have a college degree or higher. This is compared to only 26% of non-craft beer drinkers.
Income
The income level of craft beer drinkers is evenly distributed across all income brackets. However, craft beer drinkers are more likely to have a higher income than non-craft beer drinkers. 38% of craft beer drinkers make over $75,000 a year, while only 22% of non-craft beer drinkers make the same amount.
Geographic Location
Craft beer is most popular in the West and Northeast regions of the United States. The West represents 34% of all craft beer drinkers, while the Northeast represents 29% of all craft beer drinkers. The Midwest represents 22% of all craft beer drinkers, and the South represents 15% of all craft beer drinkers.
Occasions
Craft beer is often associated with social occasions. 71% of craft beer drinkers drink craft beer when socializing with friends or family. 63% of craft beer drinkers drink craft beer at home, while 54% of craft beer drinkers drink craft beer at a bar or restaurant.
Trends
Craft beer is a growing industry, with new breweries and styles emerging all the time. Some popular trends in the craft beer industry include sour beers, hazy IPAs, and barrel-aged beers. There is also a growing interest in low-alcohol and non-alcoholic craft beers.
Conclusion
Craft beer has a diverse group of drinkers, with varying ages, genders, education levels, incomes, and geographic locations. It is a popular drink for social occasions and is associated with a sense of community among its drinkers. As the craft beer industry continues to grow and evolve, it will be interesting to see how its demographics change and expand.
