The Craft Store Buys Create And Craft
The Craft Store, a popular arts and crafts retailer, has recently acquired Create and Craft, a UK-based TV shopping channel dedicated to all things crafty. The news has been met with excitement from both companies' loyal customers, who are eager to see what new products and opportunities the merger will bring.
What is Create and Craft?
Create and Craft is a TV shopping channel that specializes in selling craft supplies and materials. It launched in the UK in 2014 and has since expanded to other countries, including the US and Canada. The channel features live demonstrations of various crafting techniques and products, as well as exclusive deals and discounts for viewers.
The Benefits of the Acquisition
For The Craft Store, the acquisition of Create and Craft means access to a wider audience and new distribution channels. The TV shopping channel already has a loyal following of craft enthusiasts who tune in regularly to watch the live shows and make purchases. By joining forces with The Craft Store, Create and Craft can expand its product range and offer its viewers even more options.
Both companies share a commitment to providing high-quality products and excellent customer service, so the merger is a natural fit. By combining their resources and expertise, they can offer customers an even better shopping experience than before.
What to Expect from the Merger
Customers can expect to see an even wider range of crafting supplies and materials from both The Craft Store and Create and Craft. The companies will likely work together to develop exclusive products and promotions that are only available through the TV shopping channel.
The merger also opens up new opportunities for both companies to expand their reach and grow their businesses. With Create and Craft's established presence in the US and Canada, The Craft Store can now tap into those markets and offer its products to a wider audience.
Conclusion
The acquisition of Create and Craft by The Craft Store is an exciting development for craft enthusiasts around the world. With the two companies joining forces, customers can expect even more high-quality products and excellent customer service. The merger also opens up new opportunities for both companies to expand their reach and grow their businesses.
