Big C And Little C Creativity Anna Craft
Anna Craft, a renowned expert in creativity, introduced the concept of "Big C" and "Little C" creativity in her book Creativity Across Domains: Faces of the Muse . According to her, creativity is not limited to artistic fields but is present in every domain of life. She identified two types of creativity that are distinct but connected.
Big C Creativity
Big C creativity refers to "breakthrough" creativity that leads to significant changes in a domain. It involves the creation of something entirely new, which revolutionizes the way people think or do things. Examples of Big C creativity include the development of the internet, the discovery of penicillin, and the creation of the first automobile.
Big C creativity is usually associated with individuals who are recognized as geniuses or exceptional talents in their fields. These individuals possess exceptional skills, knowledge, and expertise, which enable them to create something new and valuable.
Little C Creativity
Little C creativity, also known as "everyday" creativity, is the ability to come up with novel and useful ideas, solutions, or products within a specific domain. It involves making small changes or improvements that enhance the existing ideas or practices. Examples of Little C creativity include cooking a new recipe, coming up with a new marketing strategy, or finding a new way to organize your closet.
Little C creativity is not limited to exceptional talents or geniuses but is present in everyone. It is the ability to think outside the box, make connections between seemingly unrelated things, and come up with innovative solutions to problems.
Relationship between Big C and Little C Creativity
Anna Craft suggests that Big C and Little C creativity are not mutually exclusive but are interconnected. Big C creativity builds on and evolves from Little C creativity. It involves combining, refining, and extending existing ideas and practices to create something entirely new and innovative.
Furthermore, Big C and Little C creativity are not limited to specific domains but are present in every aspect of life. They are not only applicable to artistic fields but also to scientific, technical, and social domains.
Implications of Big C and Little C Creativity
The concept of Big C and Little C creativity has several implications for individuals, organizations, and society as a whole. It emphasizes the importance of creativity in every aspect of life and the need to nurture and develop it.
For individuals, understanding the concept of Big C and Little C creativity can help them recognize their creative potential and develop their skills and abilities. It can also help them think outside the box, come up with innovative solutions, and enhance their personal and professional growth.
For organizations, creativity is a crucial factor in innovation, growth, and sustainability. Understanding the concept of Big C and Little C creativity can help organizations foster a culture of creativity, encourage innovative thinking, and identify and develop creative talent.
For society, creativity is essential for solving complex problems, creating new opportunities, and addressing global challenges. Understanding the concept of Big C and Little C creativity can help society recognize and value creativity, promote creativity in education and workplace, and support creative endeavors.
Conclusion
Anna Craft's concept of Big C and Little C creativity has significant implications for individuals, organizations, and society. It emphasizes the importance of creativity in every aspect of life and the need to nurture and develop it. Understanding the concept of Big C and Little C creativity can help individuals recognize their creative potential, organizations foster a culture of creativity, and society promote creativity in education and workplace. Creativity is not limited to artistic fields but is present in every domain of life, and everyone has the potential to be creative.